Fox News launched a new website targeting English-dominant Hispanics: Fox News Latino. Available today the site will cover news with a focus on longer features and analyses of interest to Hispanics. The site went live today, just as the Chilean miners rescue is about the start.
Customized for the U.S. Latino audience, the new site (www.FoxNewsLatino.com) will feature culturally relevant content built around the interests of Hispanic online; videos and content will be in both Spanish and English, including reports from the United States in addition to those filed in Latin America.
Fox News Latino is mostly in English with tabs on Home, News, Entertainment, Sports, Health and Lifestyle. In addition, it offers the “The Español vertical,” a Spanish-portal for Hispanics that offers comprehensive Spanish language products and services including U.S. and Latin American news, financial tools, the latest in music and entertainment, personal finance, sports, fashion and beauty. Several articles are provided by newswires Efe and Associated Press.
In making the announcement, Michael Clemente, Senior Vice President of News Editorial for the network said, “The launch of FOX News Latino creates an unprecedented opportunity to expand our reach by engaging the fastest growing minority audience and providing a unique platform for compelling and original content focused on the Latino community and the American dream.”
Fox News Latino will be led by Senior Editor Alberto Vourvoulias-Bush (formerly of El Diario/La Prensa of New York) and Manager Francisco Cortes.
Gawker has an interesting take on the news. It titles the news item: Fox News Targets Latinos Unaware that Fox News hates Latinos