Fitzgerald+CO, one of the Southeast's full-service advertising agencies, announced it has landed five of the last five accounts it pitched during the past several months. The agency's new clients include:
DEWALT — Responsibilities will encompass strategic planning, creative and media. Creative and media work will include digital, SEM and event support targeted to construction and woodworking pros. Additionally, the agency is partnering with IPG sister agency Cassanova Pendrill to extend communications into the Hispanic market. The Dow Chemical Company — Fitzgerald+CO will support Dow's popular GREAT STUFF(TM) Insulating Foam Sealants line and the introduction of SAFETOUCH(TM) Fiberglass-Free Insulation with media planning, creative, digital and public relations services. Old Dominion Freight Line, Inc. — This B2B account has turned to Fitzgerald+CO for strategic planning, creative and media. Creative and media work will include digital, SEM, collateral, public relations and trade show and event support. RaceTrac(R)– This Southeastern convenience store brand will rely on Fitzgerald+CO to provide a fully integrated suite of services, including creative and strategic planning. The agency's selection marks a commitment to strengthening and bringing the RaceTrac brand to life. Saint Joseph's Hospital — Scope of work includes establishing unified, consistent messaging regarding Saint Joseph's variety of healthcare capabilities. New campaigns highlighting that theme will launch in early 2010.
"Our team is very excited about welcoming all these great companies into the Fitzgerald+CO family and values each and every new relationship," said Dave Fitzgerald, CEO and president of Fitzgerald+CO. "After a quiet year in 2009, this may be an indication of good things to come in 2010."