Update: Level Magazine in Standby
In February we reported that Miami’s Level Magazine was in a “standby” phase and implementing a strategic restructuring. Now we hear that the Fisheye Group, LLC, the Miami-based TV production company focused on show business and entertainment has acquired Level Magazine. Interestingly, one of the Fisheye-Level Magazine main aims is to expand the Level Magazine brand beyond the South Florida market in order to reach a much broader U.S. Hispanic audience.
"I am very pleased to bring Level under the wing of The Fisheye Group," says Philippe Boutboul, owner and entrepreneur. "Level taps into an invaluable market and is a perfect fit to my company's mission to bring a new brand of entertainment through innovative content for TV, web, and print."
"We look forward to many joint projects, among them, the relaunch of LevelMagazine.com, which will bring Level Magazine to the digital age as a new haven for experimentation and creativity. My aim is to make Level Magazine a true pioneer and leader at the forefront of the Hispanic Internet revolution,” said Level Magazine founder and publisher, Nicolás Ramírez.
LevelMagazine.com will become a state-of-the-art website/magazine hybrid that will adapt seamlessly to new and emerging digital platforms such as the Apple iPhone™, Apple iPad™, Amazon Kindle™, and the Nook™ by Barnes and Noble. Editorial direction will be performed by former Ocean Drive Español Managing Editor, Carolina Cardona.
This strategic partnership will unify operations and facilitate Level Magazine's transition from a proven print title to a creative virtual space that will distribute content through web-enabled channels. Amidst the crisis of vanishing Hispanic-oriented media outlets, LevelMagazine.com will become a new digital platform targeting young and web-savvy U.S. Hispanics who seek a sophisticated virtual space with a unique take on pop culture and entertainment.
In addition to the relaunch of LevelMagazine.com set for late fall 2010, The Fisheye Group, LLC., is preparing for the launch of an English-language print magazine scheduled for the end of 2010, and will soon begin production of various television programs, such as DJ Story.