First Annual Hispanic Digital and Print Media Conference:


Whats hot

Whats not

Print and Online Integration: Multiple Touchpoints, 360 brands

One Media Play


– Use  of extended phrases in Spanish or even Questions

-Geomodify Words

– Use of short phrases

– Use of a few keywords for the whole Hispanic market

Print and Digital Media Buying

TV and Radio buying

Guaranteed Circ: Accountability, Transparency. Demonstrate ROI

Lack of transparency/research.

Digital Content: Digital Development and Deployment

Digital Content: Pure Content