Agency executives, media buyers/planners and publishers came together last Thursday in lower Manhattan for The First Annual Hispanic Digital and Print Media Conference.

In the first event of its kind to focus exclusively on Latino digital and print media, attendees were treated to a host of presentations covering everything from geotargeting and Spanish-language keyword search to case studies of how media companies like Impremedia, People en Espanol and Terra have been merging their digital and print content as never before.

Best Buy’s Senior Manager of Strategy and Analytics Marsha Lawrence gave the keynote presentation, outlining in detail the factors that influence their Hispanic media buys, including day of publication, paid/free distribution model, home delivery among others.

The conference concluded with a panel featuring a host of esteemed media buyers/planners and clients (including General Motor Planworks Traci Dinkins and Johnson & Johnson’s Liliana Gil).

For a detailed account of the conference, hosted by Portada and LatinVision, look out for our special supplementary newsletter, to be released tomorrow, featuring some of the events key takeaway points.

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