America is getting less white, and a lot more Hispanic. This is the main headline after the Census revealed final population counts for all U.S. States. There are currently 50.5 million Hispanics living in the U.S. according to the 2010 Census. Hispanics account for 56% of overall population growth since 2000. The results validate more than ever the rationale to market to the Hispanic demographic. As newsweekly The Week summarizes in its first of six U.S. Census Takeaways.: America’s Hispanic population is booming.

Univision Insights notes that New 2010 Census figures reaffirm the power of the U.S. Hispanic marketplace, with the latest data painting a portrait of today’s America as one where 50,477,594 Hispanics make up 16.3 percent of the nation’s population. Having grown 43 percent since the 2000 Census, the Hispanic population accounted for 56 percent of all growth in the U.S. In addition,  Hispanic population growth surpassed the most recent 2008 Census projections for Hispanics in 2010 by 1.5 percent. From 2000 to 2010 the Hispanic population grew by 43%.

The Census Bureau release last week specifically looks at the populations of Rhode Island, South Carolina, West Virginia, Michigan, Massachusetts, New Hampshire, New York, Maine and the District of Columbia – all which show explosive demographic growth of Hispanics. For example:

  • As the fastest growing demographic group in Rhode Island, the Hispanic population in the state grew nearly 44 percent in the last decade.
  • The Hispanic population in South Carolina more than doubled in the last 10 years and is growing faster than any other demographic in the state.
  • In West Virginia, the Hispanic population grew 81 percent since Census 2000.
  • In the last decade, Michigan’s population shrank by -0.6 percent, while the Hispanic population in the state grew nearly 35 percent.
  • In Massachusetts, the Hispanic population grew 46 percent since Census 2000. Hispanics accounted for 1 out of every 2 individuals added to the total Adult 18+ population in the state.
  • The Hispanic population in New Hampshire grew 79 percent since Census 2000. Hispanics are the fastest growing demographic in the state.
  • Hispanics contributed 59 percent of the minority growth in New York.
  • In Maine, the Hispanic population grew nearly 81 percent in the last decade.
  • 1 out of every 3 individuals added to the total population in the District of Columbia is of Hispanic origin.
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