Eclipse Marketing Services Inc. has appointed Fernando Estrada as Director, Hispanic Marketing. In this role, Estrada will undertake the development of Eclipse Hispanic marketing strategies and campaigns, while collaborating with clients to address their local market needs and opportunities. Karen Habib continues at Eclipse as Director of Hispanic Marketing and Strategic Planning.
Fernando began his marketing and advertising career with McCann Erickson Worldwide seventeen years ago where his area of expertise was pitching new business to clients such as Motorola, AT&T, L’Oreal, and Marriott. Fernando then worked at Grey Directs’ New York office, where he managed the Balance Transfer/Consolidation accounts for JP Morgan Chase across all their varied credit card portfolios.
Subsequently, Fernando joined Citigroup, working in the capacity of Vice President in their Hispanic Strategic Business Unit. There he managed acquisition, retention, and market stimulation efforts for the U.S. Hispanic credit card market. While at Citigroup, he developed alternative channel acquisition marketing strategies specifically for the Hispanic market.
Most recently at GlobalHue, Fernando Estrada was the lead for all Verizon Telecom and Wireless Small Business Retail efforts from a top management standpoint. He oversaw all campaigns for Copper, DSL and FiOS products across DRTV, radio, print, DM, OOH, online and PR tactics.