Prisa today announced that its CEO has appointed Fernando Abril-Martorell as Deputy Chief Executive Officer and Chief Financial Officer of the Group, starting 1 April, 2011. Fernando will report to the CEO Juan Luis Cebrián, who stated: "Fernando brings a wealth of relevant experience, talent and leadership to PRISA as the group enters the next stage of its development and will help ensure that it reaches its ambitious goals. Fernando’s international experience spans both the corporate and financial world. He also has a strong reputation in the financial markets and I am delighted to welcome him to our executive team."
In his role Fernando will have responsibilities for the Group’s overall financial strategy including corporate development, as well as those corporate functions seeking efficiencies, synergies and optimisation across the Group.
Fernando Abril-Martorell joins Prisa from Credit Suisse where he was CEO of Credit Suisse Spain and Portugal. The move sees him return to the corporate world following a very successful career at Telefónica, where he joined as CFO in 1997 and moved to CEO in 2000, a post he held until 2003.