MiTú is putting some of the money it got in its recent Chernin Group financing into getting ad sales “muscle”. The multichannel YouTube network is hiring Charlie Etcheverry as a Sales Consultant. Echeverry most recently served as EVP/CRO of Univision Interactive overseeing national, local and international advertising activities across all of Univision’s digital, mobile and social properties.
In his new role, Echeverry will help shape and provide insight into Mi’Tú’s brand relationships and advertising partnerships, along with supporting the company’s marketing strategy. He will work closely with company partners Beatriz Acevedo, Roy Burstin and Doug Greiff.
MiTú is exclusively dedicated to Latino Content. Since its launch in May 2012 , the network features more than 520 channels from North America, Latin America, Europe and Asia . It claims to have accumulated more than one billion total network views across a subscriber base exceeding 4.5 million. Hispanic Online Video Advertising is a big opportunity as Hispanics overindex in online video viewership.