ESPN Deportes Radio has launched in Albuquerque, New Mexico as ESPN Deportes KBZU-FM 96.3 FM. Senior director and general manager Oscar Ramos said that the launch is the latest move in the company’s strategy of targeting highly critical and emerging Hispanic audiences with original, high-quality sports content
ESPN Deportes Radio offers a variety of sports talk programming and events, highlighted by coverage of Major League Baseball, Mexican League Soccer, Copa America, UEFA Champions League, Euro Cup, South American World Cup Qualifiers, NASCAR and much more.
Since its launch, ESPN Deportes Radio has achieved significant milestones in the Spanish-language radio industry. Less than a month ago, ESPN Deportes successfully launched Miami’s 1450 AM, making this its second affiliate to commence within one month. ESPN Deportes Radio now has 27 affiliates nationwide, including Albuquerque, of which nine are in the top U.S. Hispanic markets. The radio network is also available nationally on SIRUS Satellite Radio.
Apart from the Albuquerque launch, ESPN Deportes Radio has now secured agreements in Miami, Seattle, Tacoma, Olympia and Oklahoma City.
Related Article: Grande Communications brings ESPN Deportes to Texas (April, ’08)