Espanol Seguros Has the Opportunity to Not Only Serve the US Hispanic Population, but Serve Other Spanish Speaking Countries in the International Community
Espanol Seguros has announced that its portfolio of more than seventy Hispanic targeted domains across multiple verticals is reaching Hispanic consumers and allowing them to connect with bilingual insurance agents across the United States.
With multiple wage earners and an average household size of 4 people or more, along with increasing adoption rates, US Hispanics continue to be an attractive and profitable market segment for insurance companies, particularly auto insurance. As Andrew Laine, Founder of Spanish Insurance, LLC, explained during an interview with LatinVision on February 27, 2012, "There is nothing new about the lead generation industry, nor about creating educational content sites. What is innovative is our approach and our focus on the Hispanic community. Our goal is to serve the Hispanic consumers in a comfortable environment and to give insurance providers a way to reach our growing population."
According to Hispanic Market Advisors, a recent study by the Pew Hispanic Center's 2010 National Survey of Latinos, sixty-five percent of Latinos went online in 2012 and seventy-nine percent of those Hispanic Internet users use the Internet to research products before purchasing them and companies before doing business with them. By providing Hispanic consumers with an educational platform in Spanish and English, Espanol Seguros is positioning itself as a single stop website for Latinos aimed at connecting the Hispanic consumer to a national network of bilingual insurance agents ready to walk them through the insurance process. As Andrew Laine affirms, "There will always be one section of the Hispanic population that is growing faster than another, but all groups need insurance."