EPMG has launched its Asian Competitive Reporting tool, an up-to-date competitive reporting of top Asian publications. EPMG tracks national and regional advertisements running in top Asian print publications including Chinese, Korean, Vietnamese and Filipino, in the top markets. EPMG completed its first set of data collection in the first quarter of year 2010.
Also known as the Industry360, the Asian Competitive Reporting gathers vital information including who are the top advertisers in the Asian market, the breakdown of ad dollars per market, the share of media dollars, ad placement details, and creative advertising samples.
The Asian Competitive Reporting is built upon the experience of the African American and Hispanic Competitive Reporting department that has been in placed since 2005. Industry360 for the Asian division is currently headed by Cecilia Lei, account manager for EPMG’s Asian division.