A recent study indicates 83% of Hispanic smartphones subscribers are apps consumers. We talk with Enrique Perez, SVP of Local Sales for Telemundo about their initiatives in this hot area.
Portada: Is advertising sold around apps?
Enrique Perez: We launched the very first and only iPhone apps for local Spanish-language TV stations with the mobile partner LSN Mobile, using LSN Mobile’s Local Wireless® media-to-mobile platform. It provides an enhanced environment for the Phone and advertisers looking to connect with Hispanic consumers in a fresh and contemporary way. When we launched we had the support and continue to have the support of such advertisers as Ford, Chevrolet, Picture House, University of Phoenix among others.
Portada: How is advertising sold around applications?
Enrique Perez: It is sold through our Station Group sales team. The applications are ad supported with banners, display and click throughs. It has everything the WAP has.
Portada: How is it priced? (Is it an add-on)
Enrique Perez: We sell it with Al la Mano site.
Portada: Can you provide examples about Ad supported Applications in the Hispanic market (for Telemundo)?
Enrique Perez: We will be launching new Network apps in 2011.
Portada: How many mobile applications have been downloaded?
Enrique Perez: There are too many to quantify but we are thrilled at the positive response and engagement from our audience on the mobile downloads we have made available to date. We will be launching new network applications in 2011.