A recent study indicates that 83% of Hispanic smartphones subscribers are mobile application consumers. We talked with Enrique Perez, SVP of Local Sales for Telemundo, about their initiatives in this hot area.
Portada: What applications has Telemundo launched so far?
Enrique Perez: "We launched the very first and only iPhone app for local Spanish-language TV stations with the mobile partner LSN Mobile, using LSN Mobile’s Local Wireless® media-to-mobile platform. It provides an enhanced environment for the iPhone and advertisers looking to connect with Hispanic consumers in a fresh and contemporary way. When we launched we had the support and continue to have the support of such advertisers as Ford, Chevrolet, Picture House, University of Phoenix among others. We will be launching new Network apps in 2011"
Portada: How is advertising sold around applications?
Enrique Perez: "It is sold through our Station Group sales team. We sell it together with our 'A la Mano' sites. 'A la Mano' sites provide web site content from local Telemundo stations to mobile users throughout the U.S. The applications are ad supported with banners, display and click throughs. It has everything the WAP has."
Portada: How many mobile applications have been downloaded?
Enrique Perez: "There are too many to quantify but we are thrilled at the positive response and engagement from our audience on the mobile downloads we have made available to date."