The main news of the 2010 Census is the tremendous growth of the Hispanic population in states that are not part of the top 5 Hispanic markets.
Portada is devoting its Emerging Hispanic Market Forum in NYC on September 21 to gain actionable insights on how marketers, agencies and media properties can profit by reaching this often overlooked sector of the Hispanic population.
You can register to this event independently or at a special Combo rate with the Fifth Annual Hispanic Digital and Print Media Conference which takes place on Sept. 22 at the same venue (NYC’s Scholastic Auditorium with Greenhouse & Rooftop Terrace).
We have designed the events’ agenda to offer you the best content and networking opportunities available.
- HOW TO DETECT AN EMERGING HISPANIC MARKET? The example of North Carolina.
What conditions need to be present for a company to advertise in an Emerging Hispanic Market: How to determine that there is a critical mass to enter and flourish in a market. Presentation by David Flynn, Marketing Director, Novamex
- MEDIA BUYERS/ AGENCIES IN EMERGING HISPANIC MARKETS
Agency leaders in important Emerging Hispanic markets provide insider knowledge about opportunities and challenges marketing to Hispanics in each of these markets. How do they buy media in these markets and why? What can large national agencies learn from them and the other way around? MODERATOR: José Vélez-Silva. Partner, Director of Client Services, at Global Works. PANELISTS: Lisa Urias, President, Urias Communications(Phoenix, AZ), Eduardo Perez, President, PMP Publicidad, (Atlanta, GA), Laura Sonderup, Managing Director and Senior Strategist, Heinrich Hispanidad, Denver CO
- FOCUS ON WALMART’S STRATEGY
Reaching Local Audiences all over the U.S. is an extremely important piece in WalMart’s strategy. Learn first hand about the why’s and how’s from one of the architects of WalMart’s Hispanic marketing strategy. With Cesar Sroka, Connections Director – WalMart account, MV42.
- CASE STUDIES FROM CLIENTS ACTIVE IN EMERGING HISPANIC MARKETS The examples of New Jersey State, Coca Cola and Liberty Tax Service. Presented by Violet Marrero, Manager of Special Projects, New Jersey Division of Highway Traffic Safety, Martee Saldaña Pierson, Director of Diversity Programs, Liberty Tax Service and Norberto Sanchez, CEO Norsan Multimedia (presenting a Coca Cola case study)
The Forum sponsors include LER (Rampant Grower Level), Anita Grace AD Execs (Serious Grower), Heinrich Hispanidad, Mundo Hispanico and PMP Publicidad (Emerging Players).
Register now and gain actionable insights about the growth opportunities in Emerging Hispanic Markets!