Elevation, a DC-based full-service communications agency, has added three new accounts to its portfolio: Health Resources and Services Administration (HRSA), The Laborers’ International Union of North America and U.S. Customs and Border Protection.
The company announced today a partnership with Edelman (who has recently acquired an important PR company in Brazil) to launch an advertising campaign in the Tampa area to increase awareness of poison-related resources available to the Hispanic community. The campaign is designed to inform Hispanics about the toll-free Poison Help number and the vital services provided by the nation’s poison centers.
The campaign is funded by the Health Resources and Services Administration (HRSA), and has the participation of the Florida Poison Information Center-Tampa (FPIC). It will reach an estimated 650,000 Hispanics in Central and Southwest Florida, the area served by the FPIC. If successful, this initiative could be rolled out to other markets in the U.S. in the coming years.
The campaign’s components will utilize radio, print, bus shelter ads, billboards, posters, and other collateral materials to serve as educational tools for community organizations in Tampa, as well as key Hispanic civic leaders with ties to the community. Although the campaign is not entirely bilingual, Spanish terms such as "intoxicacion" and "envenenamiento" (in English, "poisoning") are heavily used throughout most elements of the campaign making. One important component of the campaign is the Spanish language Poison Help website.
Some weeks ago the agency announced the agreement to represent The Laborers’ International Union of North America (LiUNA). The contract, which include national and local components, will focus on raising the Union’s profile and influence public opinion, the industry and the political establishment in order to create jobs for labor workers. Elevation will be working to position United Construction Workers (UCW) as the premier Union for politically interested and active workers, particularly in the Washington, DC metro area.
Finally, last week the agency was hired to help the U.S. Customs and Border Protection to continue promoting approved travel documents. The contract components’ include four different tasks set forth by CBP including a full-fledged new campaign to promote a wide variety of high-tech travel documents.
The agency is going to develop a communications strategy to educate native-born Puerto Ricans living in the mainland U.S. about Puerto Rico’s Law 191. Additionally, Elevation was tasked with the branding development of the "Ready-Lane," tested earlier this year in Detroit. This dedicated lane is exclusive for travelers with high-tech travel documents and will result in faster processing when crossing any land border.