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Election Watch ’08: Impremedia Teams up with MySpace and MTV

Impremedia to stream one-on-one candidate dialogues in Spanish through
online channel.

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ImpreMedia has teamed up with MySpace and MTV as their Hispanic media partner for the 2007 series of Presidential Candidate Dialogues, a one-on-one format series of discussions, which contrast sharply with the crowded debate stages that have characterized the campaign trail thus far. ImpreMedia’s online channel, LaVibra.com, which targets urban Hispanics between the ages 18-34 years, will host the Spanish translated dialogues in streaming video.

The first Presidential Candidate Dialogue, featuring former Senator John Edwards, took place on Thursday, September 27, at the University of New Hampshire campus. The event was moderated by MTV News Correspondents Gideon Yago and SuChin Pak as well as WashingtonPost.com political reporter, Chris Cillizza.

“The dialogues are especially important and empowering to U.S. Latino voters as they allow Hispanics to have a more meaningful voice in the election process,” said John Paton, Chairman and Chief Executive Officer of ImpreMedia.

Over the past decade, the number of Latino registered voters has grown by nearly 50%, increasing total Latino voter registration in the U.S. by one-third, in comparison to 1996. Under the prospective early primary schedule, Latinos are said to play an integral role in deciding the fate of Presidential hopefuls, according to the National Association of Latino Elected and Appointed Officials (NALEO) Research Brief, April 25, 2007.

The MySpace/MTV Presidential Candidate Dialogues mark the first time in history where at home viewers will be able to submit questions in real-time to the candidates. As the world’s fastest growing instant messaging client, MySpaceIM will provide the platform for users to submit questions throughout the duration of the event on both MTV.com and MySpace. 

Related Article: Impremedia Launches Impremedia Digital (August, 2007)

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