The Spanish Newspaper El País announced the launching of a new Mexican front page. This website section is dedicated exclusively to Mexico, providing readers with Mexican news.
El País has reinforced its presence in the country in 2012 with a team of six journalists joining the correspondent Luis Prados and Mexican journalist Salvador Camarena.
According to El Pais “What was already a priority news section for the newspaper, is now a full newsdesk that manages its own website that aims to set the standard in Mexico and Latin America.”
The launch coincides with the end of the the presidential election campaign in Mexico. The Mexican El País cover joins the United States edition, launched in June. The U.S. cover is published by the paper's Washington newsdesk. El País thus provides, in a specific section, all the the important U.S. news in Spanish, produced and published from the U.S. capital.
El País website has reached 8 million unique users (data from comScore in March). El País is also the most-followed media outlet in Spain on Twitter, with over 1.5 million followers.