El Hispano News, the oldest Hispanic newspaper in North Texas, has officially inaugurated the website www.turistahispano.com to promote trips and everything related to tourism.
The site offers the reader the opportunity to interact with their desired destination. Users can post their own videos and pictures of trips, post criticism of places visited, and develop other activities, such as contests with valuable prizes from sponsors.
"The website is focusing on middle-class consumers," Suarez said. "The website contains an extensive volume of material about countries and destinations in Asia, Europe, North America, and Latin America. One of the most attractive elements of the website is that if one of the users wishes to travel to a particular place and he can't find any information on this site, he can send us an email and we will investigate that specific destination for him."
Every week Turista Hispano will offer a "travel guide" to a particular destination with useful information about hotels, attractions, airfares, food, etc.
For advertisers, the website offers a wide variety of options to announce their products online. It includes videos, banners, links, etc.