Dunkin' Donuts announced a new sponsorship with Universal Music Latin Entertainment (UMLE) for the upcoming event “Noche de Estrellas” at the Tropicana Hotel and Casino in Las Vegas on November 10. Latin Artists and top personalities from the music, television and entertainment industries are expected to attend the festivities.
The brand launched a free, customized music shop on the Dunkin' Donuts Facebook page allowing fans a complimentary download while supplies last from among 10 pre-selected tracks from this year's hottest nominees of Latin music's big night of the year. The Facebook application will be available to fans through November 17 and will also feature exclusive photos and videos from "Noche de Estrellas."
Additionally, Universal Music Latin Entertainment will incorporate the Dunkin' Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE website and in newsletters.
Universal Music Latin Entertainment (UMLE) is comprised of Universal Music Latino, also is a division of Universal Music Group, which is a unit of Vivendi, the global media and communications company.