Home Depot mailed a Spanish-language solo-mail piece promoting its pre-approved Home Depot credit card. The piece was dropped in January to Spanish-dominant Hispanic households, Tina MacNicholl, COO of Morex Marketing and President of Catamount Group tells Portada®. The creative was designed by advertising agency Heinrich Hispanidad.
Catamount Group supported the direct mail campaign with research/list recommendation and brokerage. Home Depot will do direct mail similar drops throughout 2006.