According to an Internet Innovation Alliance study of African-American and Hispanic consumers, only 42% use the Internet at least regularly.

Another 30% were considered occasional users, while 16% did not use the Internet at all. African-American respondents were nearly twice as likely as Hispanics to never go online.

Middle-class and affluent respondents, as well as those more highly educated, were most likely to be regular Internet users. Less well-off and older consumers tended to be “outliers,” who used the Internet less or not at all.

The top Internet activity considered important to respondents was keeping in touch with friends and family, followed closely by education-related activities. Several utilitarian benefits were cited as important, such as job search, online banking and checking the weather.

 

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Portada Staff

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