Healy Inc owned Diario San Diego announced it is closing both its print and digital editions by the end of this month. The newspaper had been launched in 2003. as a paid daily (mo-Fri).
“After seven years in the market, Diario San Diego will stop both the print and the online version of the weekly newspaper”. Jose Santiago Healy President and Publisher of Diario El Latino said in a statement.
“Our last print issue will run on June 16th, 2011 while www.diariosandiego.com webpage will remain until the end of the month. All the achievements and the goals that we reached during this time unfortunately are not enough to get to the financial stability that every company needs. The crisis of the last years has affected most of our advertisers therefore the income of our media business has suffered an important loss,” Healy added.
Diario San Diego (Spanish, weekly circulation of 30,000 copies) initially had the name of Diario Latino and was published daily. It was renamed Diario San Diego after it settled a legal dispute with competitor El Latino in 2005. In 2006 it changed its frequency to twice weekly and later converted into a weekly.
San Diego has the 4th highest Latino concentration in the U.S., making it 31% of San Diego’s population.
San Diego is also a heavily competed Hispanic newspaper market with at least half a dozen newspapers vying for local and national advertising dollars. Independently owned El Latino and Enlace, published by the San Diego Union Tribune lead the market.