"Filling the Gaps in the Road", a white paper published by S&C Advertising & Public Relations, reveals that about half of the nation's Hispanic truck drivers speak Spanish and would prefer to read in their native language. According to the paper, based on research and interviews with Spanish speaking drivers, fleet owners and other industry experts, an even greater number would prefer to read information in both Spanish and English. Currently, there are about 480,000 Hispanic truck drivers., the paper reveals that S&C commissioned the study in an effort to determine the need for more Spanish language materials in the trucking and transportation industries.
By law, truck drivers must be able to speak English in order to earn a commercial driver's license. However, many Hispanics who speak English indicate they are more comfortable reading in Spanish. S&C Advertising & Public Relations recommends to produce more English and Spanish language trucking news and information, it could make recruiting more difficult.
Demand for Spanish-language trucking news
- September 1, 2005
-
Editorial Staff @portada_online
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.
The Latest
- BMO, Hyundai, PIM Brands, TurboTax…
- Why The Total Market Theory Isn’t Working With Latinos
- 7 Insights for Brands in Multicultural America, According to Heineken, Wells Fargo, Anheuser-Busch, T-Mobile, and Minute Maid
- Molson Coors, Samsung, Pepsi , Rent the Runway, Xoom, Oscar Mayer…
- WWE Engages Outside Advisors to Support Review of Strategic Alternatives
Partner News
- Klaviyo Releases Q4 2022 Business Trend Recap
- Nexstar Media Group Raises Quarterly Cash Dividend by 50% to $1.35 Per Share
- Brownlie Hansen LLP Commences Lawsuit on Behalf of Jason Newby Against Solar Integrated Roof Corp. and David Massey
- WWE® Announces Time Change for Reporting of Fourth Quarter and Full Year 2022 Results
Boost Your Sales
Meet & Learn
|
|
U.S. |
LatAm |
2023 |
2023 |
|
Who is Moving Now
- Yahoo Receives 25% Stake in Taboola, Dollar Tree and More…
- Changing Places: Playmaker Acquires JuanFutbol, Franklin Madison, Latin2Latin Marketing …
- LMN Gets US$80 million Funding; Buys Radio Stations, MoEngage, Emigdio Rojas, Jessica Ricaurte…
- Show Heroes Group Buys smartClip Latam, TelevisaUnivision, Chemistry Cultura, Playmaker Buys Cracks…