Dar TV, a new television channel backed by Spanish and American capital, will be offering 24-hour programming throughout the Americas.

The channel will feature 18 hours of Spanish movies daily, encompassing all eras and genres, with the remaining programming to be made up of interviews, short films, music programs featuring Spanish artists, and advertising.

Dar TV has $10 million in share capital put up by private American and Spanish investors. The station will have a professional staff of 20, divided between three locations: Madrid (programming and content management), Miami (broadcast center) and Guatemala (executive management).

The project’s President, Manuel Gomez Roman – an independent film producer from Spain currently residing in Guatemala – announced the launch of Dar TV at Casa de America, in Madrid, and said the channel will be broadcast to 180 million households.

Dar TV will be seen initially in Argentina, Bolivia, Canada, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay and Venezuela. 

The network is looking to leverage the demand for Spanish content from a superlative audience. "The Americas is a natural secondary market for Spanish companies," says Gomez Roman. In addition to the language factor, the recent boom of Spanish actors such as Javier Bardem, have also whetted demand.

However, Gomez Roman says that Dar TV "is not being promoted as a channel for Hispanic audiences only, but rather as a network targeted to the general public."
The new channel is slated to begin trial broadcasts in July and will be distributed via cable television system operators. 

Portada Staff

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