Hispanic Marketing veteran Cynthia Nelson is leaving TodoBebe. She recently exited the parenting media company, and formed a partnership with Les Garland, co-founder of both MTV and VH1 in his company AfterPlay Entertainment. The former COO of TodoBebe tells Portada that “Les is an amazing and disruptive visionary in both the music and entertainment industries. He knows promotion and how to move consumer behavior across mediums to drive sales." Our combined skill and top-shelf Rolodex's set us up nicely to work in both general and multicultural markets and, in fact, we've already got TV and 360 deals in the works with major brands.”
Regarding her move from the Hispanic Mom/Baby market to Music and Entertainment, Nelson tells Portada that “they have more in common than you think. It's all about consumer behavior and activation."