Cuatro Media, publisher of Fox Sports magazine, has rolled out Con Tu Familia a new magazine targeting Hispanic parents.
The magazine’s mission is to support and instill the core values fundamental to the culture and heritage of the Hispanic family. Con Tu Familia publishes four editions: Spring, Summer, Fall/Back to School, and Winter/Holiday.
The magazine calls upon experts in areas such as health and medicine and cooking to inform the pages of the magazine with useful tips and information.
Cuatro Media also obtains to get consumer insights about Hispanic parents via studies of the magazines readership.
Con Tu Familia has a rate base of 300,000 copies, for an annual circulation of 1.2 million. Full page ads are priced at $28,000 gross (CPM $93) the magazine is distributed via controlled circulation through newspapers, public placement and community organizations.