Crown Imports announced the launch of its first national multimedia advertising campaign for Corona Light entitled “It Only Gets Better.” The campaign highlights the active personality, energy, and vibrant character of Corona Light drinkers, and further differentiates the brand from its more laid-back brother, Corona Extra. The campaign was created by independent advertising agency La Comunidad.
“Moonlight”, the first TV spot will be supported at launch with a public relations push, Out of Home advertising (starting in 2011) and digital campaign to drive trade and consumer awareness. Digital elements include rich media banners and a Facebook campaign, developed by digital agency Pereira O'Dell.
The first executions, a thirty second spot called “Moonlight,” will air nationally on ESPN, NBC, Comedy Central, Versus, and on FOX Sports in select markets during MLB games.