Beginning this month, Horizon Media will partner with Crown as Agency of Record for media to help maximize brand awareness, consideration and purchase intent for the entire Crown portfolio, which includes Corona Extra, the number one imported beer, Corona Light, Modelo Especial, Negra Modelo, Pacifico, St. Pauli Girl and Tsingtao.
"Crown's well positioned portfolio, led by Corona, already benefits from having unique and memorable ad campaigns, and we look forward to leveraging Horizon's impressive media planning and buying experience to maximize the delivery of our brand messages to our targeted consumers across a wide variety of platforms," said Jim Sabia, executive vice president of marketing for Crown Imports. "We were impressed by Horizon's strong category experience and collaborative approach to media planning and buying across national and local media channels for the General and Hispanic Market."
Horizon will begin working with Crown this month to plan and execute media buying efforts for the 2010 calendar year. "We are extremely motivated to help take Corona, and the entire Crown portfolio, to the next level. The media landscape today provides great opportunity for innovation and creativity in the planning process and we look forward to putting all of Horizon's assets to work in achieving the goals for Corona and the entire Crown portfolio," said Bill Koenigsberg, president, CEO and founder Horizon Media Inc.
"We are thrilled to be working with a brand that has an incredibly strong heritage," added Zach Rosenberg, EVP and general manager, Horizon Media, Inc. "We look forward to leveraging Horizon's creativity and innovation to help raise the bar even higher."