Online ad network and global marketing company, CPX Interactive, has added Hispanic, Careers, Real Estate and verticals to its Content Network offering. The move brings the number of content channels within the ad network to thirteen.
Previously announced channels included Automotive, Conversational Media, Games, Health, Men’s Interest, Women’s Interest, News Pets, Sports and Anime. In addition to these pre-packaged verticals, CPX Interactive Content Network offers advertisers custom-created channels in line with specific campaign needs.
In 2008, CPX Interactive split its network into Reach, Content and Premium categories. The Content Network allows advertisers to vertically target their specific audience, and publishers to bundle their inventory into content-driven channels. Advertisers on this network are able to target audiences at efficient CPMs, and gain vertical exposure across content-driven channels that include both industry standard and CPX custom offerings. For publishers, the Content Network provides top CPMs paid by advertisers, content-specific ad streams, and a supplemental sales force.
CPX Interactive also offers a Reach Network that gives advertisers the opportunity to reach the widest audience at the lowest costs, as well as Premium Network, which delivers the highest profile brand exposure at competitive CPMs. CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month.