Costa Imc announced the acquisition of CAM Advertising & Media. CAM was founded by Carlos Morales and has been operating in Central America and the Andean region for the past 10 years. Among the agency's current clients are leading brands such as Anheuser-Busch InBev, Del Monte, Sabic, Saudi Aramco and Discovery Networks.
"The competitive advantage that CAM brings to Costa Imc can be summarized in the areas of online media planning, buying, optimization, and measurement. I'm excited about immediately impacting the way Costa Imc serves its clients and look forward to being part of one of the most prestigious privately held marketing consortiums in the region," says Mr. Morales.
The team at Costa Imc is bringing Mr. Morales as head of media for the Latin America and U.S. operations. This strategic move builds on the agency's effort of positioning Costa Imc as a leader in the interactive marketing arena.
Since the beginning of 2010, Costa Imc has bolstered a robust portfolio of clients, hired top creative and strategic talent, and expanded its services to become a full service interactive agency focusing on the U.S. Hispanic and Latin American segments.
"This strategic move is a stepping stone in the transformation of our agency. Costa Imc is placing the right investments that will enable our continued growth in 2011. With this acquisition we're better positioned to satisfy all of our clients' needs from an interactive marketing standpoint," says Jose R. Costa, President of Costa Imc.