Approximately 120 participants took part in the 14th Annual DMA Directo Days Conference. Large Publishers like Meredith Corporation and, Time Inc (People en espanol) as well as list managers and brokers (Estee Marketing, 21st Century Marketing) were present at the show.
Agency personnel like Hewlett Packard, The Home Depot, Kraft and The Walt Disney Company, Hartford Life were present at the show. Some large Hispanic advertising agencies, including Zubi Advertising and The Vidal Partnership, also participated.
Stock Imagery Companies (Real Latino Images, Hispanic Shots) marketers told Portada that this year there is a particularly strong interest in the Telecommunications, Sports and Entertainment categories.
The Hispanic list market is still mostly a direct mail market. List managers and brokers told Portada that clients ask about e-mail lists but that most of the time they are not ready yet to buy Hispanic e-mail lists.