comScore, Inc.,  a major company specialized in measuring the digital world today announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore’s international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions.
 
Mr. Allisat joins comScore from Omniture (recently acquired by Adobe Systems) where he served as Managing Director, EMEA. During his six-year tenure there, Mr. Allisat oversaw the European expansion of Omniture’s web analytics platform from the ground up as the first international employee, growing the European business to more than 1,100 customers and 200 employees.
 
“We are excited to welcome Wolf Allisat to comScore to lead comScore’s international expansion efforts,” said Dr. Magid Abraham, comScore President & CEO. “Throughout his career, Wolf has been very successful in pursuing and winning new business in international markets and has a firm grasp of the unique challenges and opportunities in these regions. His experience and expertise with server-side digital business analytics make him especially well suited to lead comScore’s global expansion of its Unified Digital Measurement platform.”
 
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