PowerDirect, based in Newport Beach, CA, announced the introduction of PowerShopper (Comprador Poderoso), a new, monthly, bilingual door hanger. Spanish on one side and English on the other, the new PowerShopper door hanger will leverage PowerDirect's sophisticated targeting capabilities to pinpoint Hispanic consumers with highly specific behaviors and profiles in major U.S. Hispanic markets.

"The PowerShopper door hanger is divided into five 5.5"x2.5" coupons," says Ed Dryden, Sales Director. "What we've done is split our established 5.5"x17", super-jumbo door hanger into smaller-sized units. The distribution and targeting is the same high quality as our solo door hangers, but the cost is only 20% as much, so it's great for small business, and for all those who want to promote individual products in a new and creative way."

The PowerShopper door hanger targets consumers in six top U.S. Hispanic markets: Los Angeles, Chicago, Dallas, Houston, San Antonio and Miami, reaching those living in single family homes in areas with a high penetration of Hispanic households. The consistent, monthly promotional stream benefits both large and small businesses. 

Related Article:

Market Intelligence: What You Need to Know About Hispanic Insert Media (June, ’08)


Portada Staff

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