Today, Colgate-Palmolive Company joined the Hispanic Dental Association (HDA) to celebrate the launch of Colgate's Oral Health Month. In partnership with the HDA, this campaign will strongly target the Hispanic community through bilingual oral health education materials and activities.
Hispanics bear a disproportionate burden of oral disease in the United States according to a recent report by the U.S. Surgeon General. "Due to language barriers, lack of familiarity and low dental insurance coverage levels, our Latino population continues to experience difficulty in accessing oral healthcare services and education," says Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive . "With an ongoing need for improved oral health among Hispanic Americans, we tailored our Oral Health Month campaign to address the needs of this ever-growing community."
During Oral Health Month, Colgate's flagship program "Bright Smiles, Bright Futures" will travel throughout the U.S. to provide free oral health education and dental screenings to children via mobile dental vans. "The Hispanic Dental Association is excited to join Colgate-Palmolive in launching this year's Oral Health Month, an annual campaign that supports our organization's mission to improve oral care among Hispanics," said Victor Rodriguez, DDS, President, Hispanic Dental Association.