Terra USA has partnered with the Puerto Rican chef Cielito Rosado, to manage her online brand extension. Beginning with today’s re-launch of the official website www.cielitorosado.com, Terra USA will oversee all aspects of Cielito Rosado in the digital arena, including editorial programming, traffic, inventory, advertising sales, user experience and Web design.
CielitoRosado.com will be an interactive and user-friendly hub for Hispanic families, offering traditional and healthy tips; delicious meals and quick and easy illustrated recipes for the entire family. The site will feature sections such as: “La Sabrosura de Hoy” (the plate of the day), “Recetas de Temporada” (seasonal recipes), Platos para Todos los Dias” (dishes for everyday) and episodes of her TV show “Cielito What’s Cooking” which is currently transmitted in United States by Direct-TV. Users will also be able to interact, share and send recipes to their friends, leave comments, participate in polls and subscribe in order to receive daily recipes by email.