Euro RSCG Beker Mexico has appointed Johanna Peeters as VP of Planning. Peeters is replacing Carole Richard who will be in charge of Euro Life Mexico.
Guillermo Abud has been named digital VP for MV42 in New York, the multicultural agency of Starcom MediaVest Group. Ricardo Carvajal, ex general director for Pixel and SMG Search in Mexico, will replace Abud as the new Digital Director in Starcom Mexico.
Initiative Mexico has appointed Sergio Kessissian as its new President. Kessissian is replacing Max Linares. He will be responsible for the Initiative`s office in Mexico. Kessissian has previously worked for Mindshare and JWT Argentina and Carat Latam.
Talk, the Colombian marketing agency has opened a new office in Argentina in association with LatamOne. Maria Jose Maqueda will be in charge of the operations in the country.