Pablo Álvarez is the new Corporate Online Busines Director at HSM Global. Alvarez is based in Buenos Aires. Among his duties, Alvarez is in charge of the development and launching of the new company´s website. Previously, Alvarez worked, also based in Buenos Aires, at Omnicom Media Group as Digital Director for Latin America.

Sandra Quintero Abello has been named Director at Havas Digital for the Andean Region – Colombia, Venezuela, Ecuador and Panama- Abello will be based in Bogotá. She has previously worked for Paginas.Net and Casa Editorial El Tiempo.

Unidad Editorial has named Juan Vallejo CDO Chief Digital Officer. Vallejo will work with Alceo Rapagna, Strategic Digital Director. Vallejo will replace Rosalía Lloret, who has left the company. Yago Sosa was promoted to Advertising Director, until now Sosa was working with Vallejo at the digital department.

Lloret has been hired by Grupo Prisa to work at the news department. She will report to José Luis Sáinz.

Publicis Groupe has announced the launch of Publicis Ecuador. Cesar Bettencourt has been named agency Managing Director, and he will report to Alejandro Cardoso, CEO of Publicis Latin America. David Bamballi is named Executive Creative Director, while Macarena Llambí, Mauro Chacón and Leandro Lavizzari complete the creative team.

Fox Networks Group has announced a restructuring at the News Corp. Claudia Teran has been promoted to executive vp of business and legal affairs and deputy general counsel. Adam Reiss has been promoted from vp of business and legal affairs to senior vp of corporate transactions and distribution. And Anna Tran Reyna has been upped from vp of business and legal affairs to senior vp of business and legal affairs for digital media. Also, Leanna Einbinder has been promoted to senior vp of business and legal affairs.

GroupM has launched a global audience buying platform, Xaxis. Xaxis combines WPP’s demand-side data and technology resources with the trading leverage of the GroupM agencies into a single resource. Xaxis will be led by chief executive Brian Lesser, who previously served as global general manager, Media Innovation Group, WPP’s digital marketing technology company.

Ingrid Selden is the new Sales Director Key Accounts Latin America at Groupon based in Santiago de Chile. Until recently Selden worked as Pan Regional Sales Director Latin America at Metro International.

At Metro International Matias Avendano (enie) was recently named Sales and Marketing Director Latin America. He is based in Santiago de Chile.

Gerardo de la Vega is the new trade marketing manager of Yahoo! for the Americas. De la Vega is based in Mexico City. 

A&E Networks has appointed Patricia Schille Hubalek as Marketing Manager for The Biography Channel. Schille Hubalek has more than 15 years of experience at the industry. She has worked for ESPN and USA Networks. She will be based in Miami and will report to Cesar Sabroso, VP of Marketing.

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