Oscar Leon Walker has been promoted to Account Director Multicultural Sales at Alloy Access. His prior position was Business Development. Walker has moved from Santa Barbara to Alloy’s New York City office.

Lopez Negrete Communications, Inc. announces that Cynthia T. Cruz will lead the public relations department as director, a major step in reinforcing and expanding the agency’s capabilities in 2011. Notable management positions she’s held previously include vice president of corporate communications and external relations at Valor Telecommunications; senior manager of communications and public affairs, Levi Strauss & Co.; national manager of corporate affairs and public relations, R.J. Reynolds; and legislative assistant to former Congressman Henry B. Gonzales.

Laya Caballero is the new Digital Account Director at Publicitas in Miami.

Roberto Sroka is the new Director in Miami for online ad-network E-Viral.

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