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Changing Places: Michael Reagan, Adrienne Scordato, Dan Lovinger, Scott Adkins…

Scott Adkins {Howard, Merrel & Partners}, Dan Lovinger {Telemundo}, Patricio Wills {Telemundo}, Adrienne Scordato {Momentum Wordwide}, Michael Reagan {EPMG}.


Howard, Merrell & Partners hired Scott Adkins as Senior Vice President and Managing Director. Adkins will oversee the agency’s account management team, provide counsel and oversight on client strategies, and lead business development efforts for the full-service advertising and branding agency. Additionally, he will work closely with the department heads to continue to grow and shape the agency.

Telemundo announced that Dan Lovinger has been named Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Communications Group. Lovinger will report to Jacqueline Hernández, Chief Operating Officer, Telemundo Communications Group. In this post, Lovinger will be responsible for overseeing advertising sales and marketing for the Telemundo Communications Group networks, Telemundo and mun2, as well as their digital properties. Lovinger will also oversee and lead the growth of all multi-platform branded entertainment initiatives and integrated client solutions.

Telemundo also announced that, effective immediately, Patricio Wills will assume a fulltime role as President of Producciones RTI (“PRTI”), Telemundo’s strategic joint venture in Colombia focused on the production of Spanish-language telenovelas and series.

Momentum Worldwide Chairman and CEO Chris Weil announced that the agency has hired communications expert Adrienne Scordato as VP, Director of Global Communications, replacing Stephanie Rudnick. Scordato will be spearheading all marketing communications across the company’s global network, dually reporting to Weil and Kevin McNulty, Chief Marketing Officer.

EPMG has appointed Michael Reagan as the Vice President of Sales. Before joining EPMG, he was the Principal of SalesTeamsThatWork, which is based in Los Angeles, CA, where he was responsible for developing and executing business plans that track sales and performance objectives to bridge the gap between strategy and sales results.

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