Lopez Negrete Communications, Inc. (LNC) announced two executive appointments in its digital area: Executive Director of Digital Marketing Leonardo Basterra and Creative Director Joaquin Lira.

The Hispanic agency also named Julio Arrieta executive group account director. He joins a top-notch team dedicated to Verizon Telecom, an account which the agency won in 2010. Arrieta, as executive group account director for the Verizon Telecom account, will join an established group of experienced executives, including Marisol Cruz, executive director of strategic marketing; Miguel Moreno, executive creative director; and Jim Irvine, senior director of media strategies.

impreMedia announced the appointment of Erica Gonzalez to Executive Editor and Carmen Villavicencio to Managing Editor of El Diario-La Prensa. Working under the guidance and direction of Editor-in-Chief Erica Gonzalez, Villavicencio will assume responsibility for much of the daily management of El Diario’s editorial operations, acting as Managing Editor. 

Voxy, a new language-learning service that turns real-world content into personalized language lessons, just hired Olivia Maloney. You are reading it in Portada first. Maloney, currently the VP of Sales at Batanga Network, will be joining Voxy as Vice President of Business Development and Partnerships. starting March 1. She will be based in New York City and will report to Voxy’s Founder and CEO Paul Gollash.

Event marketing agency Factory 360 has hired Belkis Gunduz to lead the IDT account team in New York as well as field supervision. Belkis comes from GlobalHue where she spent the last 2 years working on Verizon Wireless' National Retail Merchandising & Collateral account.

Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of Ivan Bargueiras to the position of General Manager for Discovery Networks U.S. Hispanic Group. In his new role, Bargueiras is charged with leading the business expansion within the company’s portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia. He will continue to be based in Miami and report to Enrique R. Martínez, Executive Vice President and Managing Director, DLA/USH.


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