Jonathan Friedland, one of the founders of Meximerica’s Rumbo chain of newspapers and currently SVP of corporate communications at Walt Disney Co., has taken a new job as head of global corporate communications at Netflix. He will replace Ken Ross, who is retiring.

Friedland, who joined Disney in 2006 after a two-year stint at start-up newspaper chain Rumbo, confirmed to Portada his first day at the DVD and online-video subscription firm will be February 7. He will remain in Los Angeles, where the Los Gatos, CA.-based company has an office.

Rossy C. Almonte, Events Director of the Hispanic Professionals Networking Group (HPNG) announced the launch of her new business venture, Agenso Group. This innovative bilingual (English & Spanish) Virtual Executive Assistant firm specializes in helping U.S. businesses and entrepreneurs reach the Latino market while reducing overhead expenses, maximizing business efficiency and productivity. Almonte has 10 years’ experience in conference and event management, and marketing in private and nonprofit sectors. She will remain with HPNG and manage the business development for Agenso Group.

AccuWeather announced the addition of Pascal Racheneur as their Vice President of Interactive Media. In this role, Racheneur is responsible for the interactive businesses of AccuWeather in U.S. and international markets, including web and mobile.

PepsiCo's Hispanic Communications Agency of Reord, the vox collective announced that Patricia L. Taylor has been named Group Director of Public Relations and Communications. Patricia will report to Miriam Muléy, Vice President of Client Services and Strategy.

Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB announced the appointment of Diego Yurkievich as Sr. VP, Executive Creative Director for the agency. Yurkievich, an Argentinean national, brings 20 years of international experience to the role and will head up the agency's dynamic creative team reporting directly to Messianu. He has worked for international and national advertising agencies in New York, Portland, Prague, Barcelona, Miami and his native Buenos Aires. 

Accent Marketing Services announced the selection of industry veteran Tim Searcy as the company's new chief executive officer. Searcy brings 25 years of direct marketing and teleservices experience to Accent where he will be responsible for leading and growing the company's engagement management business unit.

Prisa announced that its CEO has appointed Fernando Abril-Martorell as Deputy Chief Executive Officer and Chief Financial Officer of the Group, starting 1 April, 2011. Fernando will report to the CEO Juan Luis Cebrián. 

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