Jaime de Toro Lopez-Pazo is the new General Manager of Unidad Editorial America, the Spanish company that publishes El Mundo America. De Toro Lopez –Pazo is based in Miami. Before his current position, de Toro Lopez-Pazo worked as Commercial Director at Unedisa in Madrid. Unedisa, owned by Unidad Editorial, owns and manages some of Spain’s most popular websites including elmundo.es, Sports newspaper marca.com and financial site Expansion.com. Until recently, de Toro Lopez-Pazo also was president of IAB Spain.
MEC has named Susan Schiekofer as managing partner and account director for all the agency’s digital media planning and buying activity across its AT&T business. Based at the New York office, Schiekofer will be tasked with leading MEC’s digital team and handle all communications strategy and implementation for the account across digital. This includes display, search, mobile, gaming and social media.
German Caino Sola has been promoted to Vice President of Advertising Sales and Promotions at Disneymedia. Sola Caino replaces Rita Ferro, who has been appointed Executive Vice President, Disney Media Sales & Marketing. In his new role, Caino Sola will oversee advertising sales in Argentina, Brazil, Mexico and Miami, as well as those of the company’s sales representatives in Central America, Colombia, Dominican Republic, Venezuela, Ecuador, Peru and Chile.