Mercado de Dinero USA has appointed Gloria Alfonso as Marketing & Advertising Director. Belkis Alamo former Sales Manager and Gina Tinoco, who was in chage of advertising sales representation, no longer work for Mercado Dinero USA. In addition, Mercado Dinero USA hired Marianela Toledo. Toledo started working at Mercado Dinero USA editorial staff on April 5.
Mark Shaw, until recently Director of Multicultural Marketing, at Unilever has been appointed as Director of Shopper Marketing at the Consumer Packaged Goods Company. Ricardo Martinez, Unilever’s Hispanic marketing director, also recently left the position. Unilever is currently looking to fill the role of Hispanic Marketing Director.
Doug Frisbee, is no longer Hispanic Marketing Director at Toyota. Frisbee left this position last week.
McDonald’s chief marketing officer Mary Dillon is to leave the company to become chief executive of telecoms firm United States Cellular on 1st June. She replaces retiring president and CEO John Rooney.
To head up programming at Mega TV, SBS appointed Jose Perez, a 20 year TV executive who was most recently senior vp of entertainment and programming development for Univision Network. Also Camilo Bernal was named manager of affiliate relations. He joined SBS from Worldvibe Entertainment Group, where he managed sales and business development.
Alliance for Digital Equality Appoints Teresa McBride to Its Board of Advisors. Teresa McBride is the Founder and CEO of McBride and Company – a Merchant bank and financial consulting group.
La Comunidad appointed Marina Monsante as Creative Director. Monsante will lead an internacional staff, as announced Antoniete Zel, President of La Comunidad.