Impremedia announced the appointment of Tiffany O’Hare to VP of Sales & Development, Bill Elliott to VP of Direct Marketing and Hugo Hernandez to Director of Sports Initiatives.

As VP of Sales & Development, Tiffany O’Hare will be responsible for identifying and strengthening national advertising opportunities for impreMedia. As VP of Direct Marketing, Bill Elliott will be tasked with building a direct response platform for impreMedia, increasing pre-print revenue and sales, and the build-up of database marketing capabilities for impreMedia. Hugo Hernandez, as Director of Sports Initiatives, will be responsible for all aspects of impreMedia’s sports partnerships, sales and marketing.

More on Impremedia’s new hires: Analysis: Where is Impremedia Going?

 

Vme announced the promotion of Richard Taub to Senior Vice President and CFO. He participated in our Fourth Annual Hispanic Digital and Print Media Conference moderating: "PANEL CLIENTS– WIRELESS: Both a large ad – category and the hottest medium" last September. Taub has been with the Spanish TV network since its inception in 2007 serving first as a consultant for network distribution and then as Vice President, Business Development.

Journal Register Company, a multi media company in local news and information, announced the appointment of Erich Linker as its Vice President of National Sales. Mr. Linker, who has more than 30 years experience in media sales, will lead Journal Register's national sales organization and will oversee national advertising sales for all platforms.

Jürgen Mainka joined the Red Bulls as the team's vice president of communications and community relations. Mainka, who will begin his new role in the end of February, will oversee the club’s communications department, working with several departments to develop team-wide, long-term public relations goals and strategy.

Univision Communications hired Randy Falco, a longtime television executive. Falco -former chief executive of AOL and former president of the NBC Universal television group- becomes executive vice president and chief operating officer of Univision. He will oversee all business functions — advertising sales, marketing, research and corporate development — and report to Joe Uva, Univision's chief executive.

GfK Custom Research North America announced the appointment of Angelina Villarreal, Ph.D., as Vice President, Multicultural Research. In this new role, she will partner with other multicultural experts from each of the company's business units to develop, implement, and measure forward-thinking marketing research strategies for the fast-growing Hispanic, Asian-American and African-American consumer segments.

Acento, a full service Hispanic advertising, promotions and PR agency headquartered in Los Angeles with offices in Chicago and New York, announced the appointment of Joe Kutchera, a frequent editorial contributor to Portada, as its new Director of Digital Services.

General Motors Corp. appointed Chris Perry as the vice president, US marketing replacing Joel Ewanick, effective February 1. Perry will be responsible for improving the position of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the US, the company noted.

Verena Sisa has been named the new VP, Chief Strategy Officer at Conill/Saatchi & Saatchi. Ms. Sisa previously was the Director of Planning & Research at Grupo Gallegos.

Stephen Dove, previously of Google Inc., has joined PRISA TV to lead the project of digital transformation embarked on by Grupo PRISA in its audiovisual operations, both in Spain as well as in Latin America and the US. He will be working closely with the PRISA Digital team, led by Kamal Berwhani, overall Chief Digital Officer of PRISA

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