Navarro Discount Pharmacies announced that Cristy Leon-Rivero will supervise Navarro’s advertising, public relations, community relations and marketing. The largest Hispanic-owned drug store chain has promoted its director of human resources to VP marketing. Navarro Discount Pharmacies operates 28 stores in Miami.
La Comunidad announced the appointment of Darren Himebrook as Director of Interactive Production and Carla Poumian-Ruiz as Senior Account Director for the agency. Both will be based in the Miami office, reporting directly to Antoinette Zel, president of La Comunidad.
Darren will manage and produce all digital work for La Comunidad on accounts such as Crown and Best Buy. Prior to joining La Comunidad, Darren was an integrated producer and director for brands such as Sony, LG, Coke, Microsoft, Ford, Remy Martin, JCPenny, NBC/Bravo and GMD Studios.
Carla joins La Comunidad as Senior Account Director, where she will be responsible for brands including Remy Martin, Crown and Best Buy. Most recently, Carla served as Group Account Director for Conill Advertising where she oversaw the U.S. Hispanic campaigns for CVS Caremark, Johnson & Johnson (including McNeil Consumer Products and J&J Merck) and MetLife as well as Latin American business for Avaya and Sony Ericsson. Carla previously spent four years as an Account Director at The Vidal Partnership in New York.
Latin American Social Network Sonico announced that Anil Pereira will be a new member of its Board. Pereira has 20 years of marketing experience and has had leading roles in more than 12 Internet companies. In addition, Jay Samit, a former executive at Sony, EMI and Universal Studios, will be the boards new strategic advisor.
The X-Change Corporation, a multimedia and e-commerce venture , announced the appointment of Roberto Orci to the company's board of directors. Roberto Orci, is an advertising industry veteran and the owner of LA based La Agencia de Orci.