Lisa Dickens has been named the new Marketing Director at Latina, was formerly VP and GM at Bridal Guide.
Melissa Rodriguez has been promoted to fashion director; she formerly served as market editor.
The Orlando-based marketing firm will handle Aldi's grand openings in markets where there are large Hispanic populations. The first will be in September in St. Cloud.
The firm also will handle all Hispanic communications efforts in the Florida market, including working with Aldi's corporate advertising agency in Chicago to translate campaigns properly into Spanish, according to a news release.