Payless – ShoeSource is now handled by Zenith Optimedia (and Hispanic buy Zenith Optimedia Multicultural).
Mindshare Chicago is handling media buying and planning duties for American Family Insurance. Mindshare Multicultural has taken over responsibilities for the Hispanic market.
Media buying and planning duties for Jack in the Box, a former Enlace (see note below) account, have been taken over by Los Angeles based Agencia Orci.
Earlier this month, multicultural marketing agency AIM appointed Hispanic agency veteran Rochelle Newman Carrasco as Chief Branding & Insights Strategist. Prior to joining, Newman-Carrasco co-founded Hispanic ad agency Enlace Communications, where she oversaw direction and development of marketing and research programs. The agency is now part of AIM and Newman- Carrasco and the Enlace team have joined AIM's Escondido, CA based office..AIM’s media planning and buying team is lead by Sonia Gutierrez Carstensen.
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