One of the most salient points, of the 2010 Census Results is the very high growth of the Hispanic population in markets outside of the top 5 Hispanic markets. Hispanic population is less concentrated than 10 years ago. In 2000, 61 percent of the Hispanic population residing in the 50 states and District of Columbia resided in just four states: California, Texas, Arizona and Florida. By 2010, that proportion had declined to 58 percent while nine states (Alabama, Arkansas, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, South Dakota and Tennessee) saw their Hispanic populations more than double.

Portada’s Emerging Hispanic Markets Forum

Portada’s Emerging Hispanic Markets Forum to be celebrated in New York City on Sept. 21, 2011 will examine the case for marketing to Hispanics in regions that are not part of the top 5 Hispanic markets. These markets include states such as: Arizona, Colorado, Georgia, Maryland, Virginia, Washington DC, New Jersey, Massachusetts, Oregon, Pennsylvania, South – North Carolina and Utah In addition, DMA’s that are often eclipsed by major neighboring metropolis will be analyzed (e.g.: Orange County, CA, Riverside, CA and Hoboken, NJ.).

The Forum will bring together major NYC and North East based clients and agencies with media executives and agencies that have a strong presence in emerging Hispanic markets. Make sure to register!

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