Casale Media, the Toronto-based, mostly general market oriented online advertising network, is looking to develop relationship with local and regional Hispanic websites, Julia Casale Amorim, CMO of Casale, tells Portada.

She notes that Casale’s Hispanic business development efforts will be mostly focused on partnering with local entertainment oriented websites.

According to Amorim, Casale already offers advertisers 72% coverage of the U.S. Hispanic online population, through its wide network of general market websites.

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